Who we are
Concera Media is an interactive marketing and PR agency in Kansas City Missouri. We’re a small, creative company with big-company experience. At the helm on most stormy nights, you’ll find Lindsay Shannon and Scott Shorter, expatriates from the corporate and agency world with more than 25 years combined experience in interactive publishing, marketing and PR. We’ve put together a team of independent, talented folks that make us (and you) look good. Think of us as the internal interactive marketing group that you wish you had – nimble, not bloated; driven by results, not billable hours.
Our Mission
We’re not trying to sell you something – at least not from the start. We begin with a conversation about your business goals, audience and resource commitment, then we develop a program that fits those needs. Nothing more, nothing less. Our mission is to develop, implement and maintain marketing and PR programs that deliver measurable results, beyond your expectations. This means we often tell clients “no” (did our accountant just cringe?). You may come to us thinking you need a new Web site design or a Twitter presence, but we may see a better opportunity to drive business results with the resources at hand – and we’ll tell you.
We are not just a “Web site design” or a “Social Media” agency. We don’t want to be the “one-stop shop for updating text on your company Web site”. Our breadth of experience allows us to deliver solutions that are often simple, yet effective, and affordable by almost any size business.
Lindsay ShannonCommunication strategist with more than 10 years of experience in the technology and health care information technology (HIT) industries
Creative storyteller: able to simplify complex ideas and develop engaging and informative content that resonates with media, consumers and employees
Expert at building relationships with media and industry influencers; patient but persistent in achieving results
Big-picture strategic thinker; measured risk-taker; strategic counselor; comprehensive researcher; will provide clear, concise and honest input
Specialties:
Media Relations, media training, internal communications, marketing communications, message development, Web copywriting, analyst relations, trade show PR, strategic planning
Scott ShorterOnline Media Executive with 15 years of experience in digital publishing, syndication, interactive marketing, licensing and Web development.
Web Evangelist focused on content development and distribution (paid and free).
Leads by doing: inquisitive about new technologies and processes; fosters enthusiasm; encourages independence; a trusted, ethical leader; consensus builder.
Specialties:
Interactive marketing (e-mail, SEO, SEM, Social Media, Web 2.0), advertising sales, business development, product development (definition, specifications, project management, user experience testing, Web analytics), content syndication (for-fee licensing, RSS, widgets, OpenSocial gadgets, Facebook apps), paid subscription services
Stalk Scott on his LinkedIn, Twitter, Delicious and Friendfeed.
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