It’s the time of year for punditry and predictions. A pastime that I generally avoid given my lousy record at both. But, sometimes you can just feel you’ve got it right (and the fact that everyone else is writing about it doesn’t hurt either).

I admit that I’m only a sporadic user of Foursquare, but I get it, and I’m even compelled at times to compete with my office mates for the mayorship of our little cave in the Crossroads. But I can’t help but think that Foursquare is in the crosshairs of Facebook. And I don’t see how they can survive.

“But they have 5 million or more users and growing Fast!” you say, with a deft bit of emphasis and a fist pump of a conquering hero.

Well, here in our corner of the midwest, only the digerati, twitterati  and other annoying marketing-ati’s are using it (moi included). There are probably several 100k soccer moms, college students, brick layers and barristas in KC alone who are on FB every day, reading and posting to their network. If just a small percentage of them decide to post their location (and they will, they post everything else don’t they?), FB will soon dwarf foursquare in users.

More importantly, FB has a gameplan, not a game. FB is all over targeted advertising; they have the infrastructure and know how to start delivering geo-targeted ads directly to your phone (or they will buy or partner with companies who will do it).

Next Christmas, we may all be monitoring our smartphones for alerts that those chartreuse corduroys your office mate has been pining for are on sale now at the store you just passed. On second thought, this may not be such a good idea.